Propbasket

PROPBASKET: Real Estate Branding and Digital Strategy by Witsow Branding

PROPBASKET, a leading real estate company based in Delhi, partnered with Witsow Branding – Branding Agency in Kochi, Kerala to develop a strategic brand identity that clearly communicates their focus on building projects. The branding strategy and digital services provided by Witsow were designed to ensure that PROPBASKET’s identity reflects their core values and business focus.

The brand identity features a wholesome roof structure, symbolizing the company’s commitment to constructing safe and sustainable living spaces, whether residential or commercial. The logo also incorporates a ‘smiley’ element, representing the contentment of all parties involved in the real estate transactions: Builders (B), Customers (C), and the company as the intermediary (P). The use of two shades of green in the design highlights the company’s eco-friendly approach, while also symbolizing growth, nature, money, fertility, and safety—qualities that resonate with their mission.

The two overlapping roof structures in the logo convey continuity and progress, reflecting PROPBASKET’s ongoing commitment to building a better future. Through this thoughtful and strategic design, Witsow successfully created a brand identity that resonates with PROPBASKET’s audience and clearly communicates their dedication to sustainable and secure real estate development.