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SEOis an acronym for “search engine optimization.” SEO defines strategies, techniques, and tactics used by digital marketers to improve the overall organic ranking of a webpage in search engine result pages (SERPs). It is essential to differentiate SEO from paid search placement (PPC ads) in SERPs. A well designed and executed SEO campaign should help your website gain additional traffic due to improved visibility in search results. We offer comprehensive SEO services. Our optimization process is ethical, transparent, easy to understand and based on white hat SEO techniques. In addition to being Google AdWords and Analytics certified, our staff members have extensive experience in planning and executing SEO campaigns to match your business objectives and deliver solid measurable results. According to recent comSource reports, 93% of online users start their online experiences with a search engine. A content-rich website with high visibility in search engines is the key to generate new leads, sales, and profit. The online search market is an oligopoly market structure where Google, YouTube, and Bing own the majority of the market share. According to the latest data, Google holds over 67% market share in organic and paid search market in the U.S.A. Bing is a distant second, but should not be ignored. Yahoo no longer maintains any search engine data of its own, and as of 2012, Yahoo search data is now sourced from Bing.
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A professional SEO agency offers comprehensive SEO services and must have in-house expertise in branding, market strategy, web design and development, social media and content marketing. In addition, they should clearly outline the strategy to improve your SERP ranking and how they will meet your business objectives. An ethical SEO agency should provide a clear breakdown of work at hand for search engine optimization. This should include at a minimum the following components:
SEO is driven by keywords and rich content based on targeted keywords. Due to its keyword driven nature, SEO plays a crucial role in targeting customers at different stages in the buying cycle.