Branding FAQ’s

Most of our projects range from $6000 to $20000 ie. INR 3,00,000 – INR 12,00,000. The biggest variable affecting the price is the scope of the work that needs to get done. Research can add a significant bump to the price as can the creation of deliverables. The bottom line is that the branding process must be viewed as an investment — it’s the design of your company. Compared to the cost of implementation, designing the brand is a bargain.

45 to 60 days is comfortable but we’ve been known to do it in as little as 4 weeks. The availability of the client team and the decision-making process on the client side are typically the biggest influencers of how long the process takes. Our Basic Brand Identity process is a minimal of 21 working days ie a month which will also include your Basic Branding collaterals too.

Probably not, unless you have a full branding brief created and all the strategic work for the brand is clear and actionable. We often get asked to do design without a strategy — it is probably the most frustrating and least gratifying way to work. Nobody wins and in the end, we end up going through the proper process anyway — only now it ends up costing more because we have to start over. Let’s not go there.

Once full payment has been received the client owns the brand identity — we created it for you and it has no value to anyone else other than you.

Too bad. Just kidding. We’re fortunate enough to rarely have to deal with this situation but if it comes up, our WOW guarantee kicks in. We’ll work on it until you love it… Period.

Raise your money first. If you don’t have enough to develop your brand, you certainly won’t have enough to implement it properly. Call us and we’ll help you budget for brand success. The fee for this service is minimal and often free.

We work primarily with SME’s and Corporates in various Sectors like N.G.O, Financial Institutions, Retail & Manufacturing. The branding situation for most companies is identical — the search for clarity and focus is first and foremost with a desire to differentiate from your competitors. Only then is a brand identity able to take hold? We do our best work with clients who are ready for a change and willing to execute their newfound brand with conviction. Often our work leads to companies changing the way they operate so they can deliver their brand promise consistently. There is nothing more powerful than a business model that redefines a category — think of Apple, or Nike, or FedEx.